An editorial column is a piece of writing that expresses opinion rather than objective reporting. It is generally a short piece that attempts to make a point or spark discussion and can appear in print, on the Internet or on television. Editorials can be written by anyone who wishes but are often produced by newspapers and magazines. They can be based on current events or on any other subject the writer chooses.

The purpose of an editorial is to raise awareness about an important issue or problem that the reader may be unaware of. The piece should also cover a wide range of topics and have a comprehensive explanation of the issue. The article should be well researched and largely bias free. The writer should present an argument about the issue and how it should be handled.

To be successful an editorial should captivate the audience. The piece should have a “quinoa effect”; a positive feeling of being enlightened and able to tackle a tough topic after reading it. It should also leave the reader wanting to read further work by the author.

The writer of an editorial should understand the audience and their needs and interests. They should also know how to reach their audience and avoid writing using jargon that would be difficult to comprehend. The goal is to keep the editorial short, interesting and captivating. It should appeal to a wide variety of people without alienating any groups or individuals.