Behind the scenes is a phrase that’s often used to describe the production aspects of movies or other creative projects. But in digital marketing, it can be a powerful tool for increasing brand engagement and building trust with customers. Behind-the-scenes (BTS) photos and video are a great way to show your audience what goes on inside your company, from meetings and brainstorming sessions to product creation and service delivery.

In an age of faceless corporations, BTS content can humanize brands and cultivate a sense of loyalty among fans. It’s no wonder that BTS content is so popular, ranging from the classic “making-of” documentaries to teasers for upcoming products and releases.

Whether it’s witnessing a renowned chef experiment with new recipes or a musician fine-tuning his melody, behind-the-scenes content has the power to inspire and teach. It can also entertain, as when a celebrity goes on the run for a paparazzi photo shoot or an employee is goofing off on set.

There are plenty of ideas for creating and sharing BTS content, but it’s important to consider how each piece fits into your overall marketing strategy. Luckily, adding BTS content to a professional video production doesn’t require much extra effort or investment. In fact, the added value of this content is well worth it. Read on to discover why behind-the-scenes footage is so captivating and learn how you can incorporate it into your own video marketing campaign.